How do some YouTube Creators Post So Often?

The Mindset and Positioning involved in posting multiple times per week.

In the past 6 months of working for SashaT’s channel as his video editor, we’ve received over 1.4 Million Views, despite our smaller but committed subscriber base.

In my mind there are two ways that many creator’s go about YouTube. There is one path where posting less often but with “idea based content” meaning that the thought of what the video will be about is pre-planned (ex. Mr Beast).

Or there is relationship based content, where subscribers are there to have a relationship with the creator and less so about the specific events in the video. (ex. Casey Neistat) [More Info]

However, what people don’t realize is that by posting more often, you as a creator, or team, are able to pinpoint more towards the style that you would like your videos to be and are able to see what works and what doesn’t work. And this transfers across thumbnails to video optimization and viewer retention.